Tailored advertising solutions for the hospitality industry.
Tailored advertising solutions for the hospitality industry.
Hi, I’m Will. I hold a Bachelor's degree in Advertising and a Bachelor's in Advertising Promotions Management from the University of Technology Sydney, Australia.
I have also accrued over 20 years of experience in the hospitality industry, with a wide range of roles, from Marketing Manager and Head of Event Sales, to Venue Manager, overseeing wedding and event venues, country clubs, historic tourism destinations, sports parks, accommodation dining, corporate catering, cafés, restaurants, and even an entertainment centre, spanning locations throughout Sydney and the South Coast of NSW, Australia.
Alongside my team, I have helped countless venues and hospitality groups unlock their sales potential, navigate challenges, and achieve real and sustainable growth.
I’d love the opportunity to collaborate with you and drive meaningful results for your business.
William Trousas
Spinifex Digital- Founder and Managing Director
We take the guesswork out of pay-per-click advertising. Our data-driven approach ensures your campaigns are optimised for maximum ROI, delivering high-quality traffic and conversions while keeping ad spend efficient. From precise keyword targeting to continuous performance tracking and A/B testing, we fine-tune every aspect of your PPC strategy to drive real results. Whether you're looking to scale, refine, or launch a new campaign, we’ll help you reach the right audience at the right time with the right message.
At Spinifex Digital, we create high-performing Google Ads campaigns designed to put your business in front of the right audience at the right time. Whether it’s Search, Display, Shopping, or YouTube Ads, we craft data-driven strategies that drive clicks, conversions, and real business growth. Our team continuously optimises your campaigns, refining keywords, ad copy, and bidding strategies to maximise ROI. With transparent reporting and expert insights, we ensure every dollar of your ad spend works harder for your success.
We turn complex data into clear, actionable insights with our Google Analytics reporting services. We track key metrics, user behavior, and campaign performance to help you understand what’s driving results—and where there’s room for improvement. Our custom reports provide a deep dive into traffic sources, conversion rates, and audience trends, ensuring you make informed decisions that enhance your digital strategy. With our expertise, you’ll gain a clearer picture of your online performance and the tools to optimise for growth.
A seasoned hospitality marketing expert with a passion for helping venues and hospitality brands thrive. With years of experience in advertising, brand strategy, and guest engagement, he has worked with top-tier restaurants, hotels, and event spaces to drive revenue and elevate their market presence.
James specializes in crafting compell
A seasoned hospitality marketing expert with a passion for helping venues and hospitality brands thrive. With years of experience in advertising, brand strategy, and guest engagement, he has worked with top-tier restaurants, hotels, and event spaces to drive revenue and elevate their market presence.
James specializes in crafting compelling campaigns that connect businesses with their ideal customers.
Driven by creativity and results, he is dedicated to transforming hospitality brands into industry leaders.
Lisa brings a wealth of experience in client relations and team development to Spinifex Digital. As Key Accounts & HR Manager, she ensures that both our clients and our team receive the highest level of support and strategic guidance.
With a background in hospitality and advertising, Lisa excels at building lasting relationships, streaml
Lisa brings a wealth of experience in client relations and team development to Spinifex Digital. As Key Accounts & HR Manager, she ensures that both our clients and our team receive the highest level of support and strategic guidance.
With a background in hospitality and advertising, Lisa excels at building lasting relationships, streamlining operations, and fostering a dynamic workplace culture.
Her passion for people and performance makes her an invaluable part of the Spinifex Digital team, driving both client success and internal excellence.
David is a forward-thinking digital strategist with a passion for driving hospitality brands to new heights. As the Digital Marketing & Innovation Lead at Spinifex Digital, he specialises in cutting-edge digital campaigns, data-driven marketing, and emerging technologies that enhance brand visibility and customer engagement.
With a deep u
David is a forward-thinking digital strategist with a passion for driving hospitality brands to new heights. As the Digital Marketing & Innovation Lead at Spinifex Digital, he specialises in cutting-edge digital campaigns, data-driven marketing, and emerging technologies that enhance brand visibility and customer engagement.
With a deep understanding of the hospitality industry and a knack for creative problem-solving, David ensures that clients stay ahead of the curve in an ever-evolving digital landscape.
Including:
✅ Set up and management of tailored Google Ads campaign
✅ Target your specific customer group and locations
✅ Track performance and show you real results
✅ Optimise everything using AI-driven systems
We love our customers, so feel free to make an appointment during our business hours.
14a Baker Street, Banksmeadow New South Wales 2019, Australia
Open today | 09:00 am – 02:00 pm |
Copyright © 2025 Spinifex Digital- All Rights Reserved.
ABN 31 226 497 369
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.
We would love to find out more about you, your business, and your goals and help you achieve them!